Conception

Super Bowl Slim and Indamanda were sitting and chatting one day over Martinis about SBS's handbag addiction and I's similar problem with shoes... "How to satisfy our cravings without ending up in the poorhouse?" they lamented.
"Perhaps if we only look at and talk about the wonderful pretty things?" was suggested by I.
"It could be like a support group" replied SBS.
"If only to get each other's opinion on new purchases" laughed I.

And thus, So Much Pretty was born.